2014
DOI: 10.2147/dddt.s68579
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Decision-making in product portfolios of pharmaceutical research and development – managing streams of innovation in highly regulated markets

Abstract: Decision-making is a core function of any drug development firm. Developing drugs demands a firm to be highly innovative, while at the same time the activity is strictly regulated. Successful drug development offers the right to apply for a long-term patent that confers exclusive marketing rights. This article addresses the issue of what constitutes an adequate portfolio of drugs for a drug development firm and how it might be managed successfully. The paper investigates decision-making in the industry and spe… Show more

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Cited by 37 publications
(35 citation statements)
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“…The number of patents a company files, or alternatively the research and development (R&D) costs per patent filed, are often used as an output measure for the efficiency of drug development and the future of a firm. [ 76 ] Since most patented molecules do not make it to the market as an actual medicine, both datasets are incomplete representations of productivity[ 77 ].…”
Section: Life Cycles and Market Dynamicsmentioning
confidence: 99%
“…The number of patents a company files, or alternatively the research and development (R&D) costs per patent filed, are often used as an output measure for the efficiency of drug development and the future of a firm. [ 76 ] Since most patented molecules do not make it to the market as an actual medicine, both datasets are incomplete representations of productivity[ 77 ].…”
Section: Life Cycles and Market Dynamicsmentioning
confidence: 99%
“…In the early stages of a research project, biomedical scientists often perform "candidate selection," wherein they select potential targets for future study [1]. For instance, when exploring a certain cancer, scientists may identify a few dozen genes on which to experiment.…”
Section: Introductionmentioning
confidence: 99%
“…The importance of the rational decision-making dimension has large support in the literature and is emphasized in theoretical approaches like behavioral analysis (Dean and Sharfman, 1993a), mathematical game theory ( Jekunen, 2014) and real options reasoning (Child and Hsieh, 2014;Johal et al, 2007). Yet, a growing number of recent research publications stresses the notion that rational decision-making may often be intermingled with, or combined with intuitive and political decision-making, especially in innovation decision-making processes (Calabretta et al, 2017;Elbanna, 2006;Kester et al, 2009;Stanczyk et al, 2015).…”
Section: Discussionmentioning
confidence: 99%