Decision-making on job satisfaction improvement programmes using fuzzy QFD model: a case study in Ethiopia

Filketu, Sisay Addis; Dvivedi, Akshay; Abebe, Birhanu Beshah

doi:10.1080/14783363.2017.1354693

Cited by 14 publications

(8 citation statements)

References 60 publications

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“…However, the current performance of the industry is not enjoyable (Addis et al, 2019). Previous studies revealed that the nature of problems is multifaceted that seem to explain the underperformance of the industry (Addis, Dvivedi and Abebe, 2017). Apart from dozens of issues, quality-related problems have been identified as the stumbling block for the development of MIE (Addis, Dvivedi and Beshah, 2017), and sometimes the challenge is referred as "low-quality trap" (Altenburg, 2010, p. 9).…”

Section: Introductionmentioning

confidence: 99%

An exploration of quality management practices in the manufacturing industry of Ethiopia

Addis

2019

TQM

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Purpose Total quality management (TQM) has long been viewed as a strategy to attain business excellence. However, it is relatively a new concept in the context of emerging economies. Particularly, this is far beyond the reality in the context of African countries, in general. The purpose of this paper is to study the current state of TQM implementation in the manufacturing industry of Ethiopia (MIE). The study also focuses on several comparisons, between large and medium companies, and ISO and non-ISO companies with regard to the adoption of TQM practices. Design/methodology/approach The study draws on top- and middle-level managers from sample companies. Data were collected using a structured survey questionnaire. After testing scale reliability and validity, descriptive and factor analysis were used for the data analysis. Findings The findings, in general, indicated that Ethiopian manufacturers have implemented TQM at a moderate level (grand mean value of 2.86 on 0–5 scale). It is revealed that ISO companies are significantly adopted TQM practices than non-ISO companies, whereas no difference was found between large and medium companies. Originality/value Given the importance of understanding TQM and paucity of research on the topic in Ethiopia, the study provides practical insights and groundwork that can guide practitioners to understand the drivers of TQM in the region. Particularly, the study is useful to plan corrective actions on practices that are likely to obstruct TQM implementation in the MIE. Moreover, the study adds to the empirical literature that may yield important insights on TQM for under-researched emerging economies, particularly for the eastern part of Africa, where nations share similar cross-cultural norms, economic, social and ethnic settings.

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Section: Introductionmentioning

confidence: 99%

An exploration of quality management practices in the manufacturing industry of Ethiopia

Addis

2019

TQM

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“…JS is greatly liked with organizational performances and considered as one of the most important factors that enable organizations achieve competitive advantages over their competitors (Karia and Asaari, 2006). Also, lack of JS results in work-related fatigue and affects organizations from a holistic 360-degree point of view (Addis et al, 2017b). Hence, organizations should understand how employees can be kept satisfied, in searching for greater organizational performance (Addis et al, 2018).…”

Section: Job Satisfaction (Js)mentioning

confidence: 99%

“…Particularly, scholars argued that JS of employees is a crucial element for organizational success, which suggests that the workforce influences not only total quality but also total success of the organization (Jimenez and Martinez, 2009). JS makes workers to engage in organizational citizenship behaviors and contribute better inrole and extra-role performances (Ellickson and Logsdon, 2002;Addis et al, 2017b).…”

Section: Introductionmentioning

confidence: 99%

Exploring the Underlying Dimensions of Job Satisfaction in Quality Management Practices

Addis¹

2019

IEL

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Humans issues involved in quality management are an important determinant of operational performance as it is crucial for quality improvement. Accordingly, the relationships between quality management (QM) and job satisfaction (JS) have recently received an attention in the QM literature. However, the available researches tried to study such relationships by merely relating their respective factors, obtaining critically dispersed findings and contributing in fragmented knowhow about the issue. The main objective of the present study is to examine the mechanics of relationships between QM & JS and create understandings on how one is constituted within the corpus of the other. A case study was carried out in the manufacturing organizations of Ethiopia. Data triangulation was used in the form of questionnaire survey and focus group interviews of shop floor workers. The study identified the underlying dimensions that are believed to realize JS. All of the dimensions were crosschecked with the fundamental ideas in the QM theory and shown to be constituted in it. It augments the existing understanding of the connection between QM and JS. Through the increased knowledge from this study, managers can maximize organizational gains via human resource perspectives.

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“…Furthermore, the impact of branded apps on customer loyalty and satisfaction has not received much attention. To make contributions in this regard, building on the fuzzy set theory and consistent fuzzy linguistic preference relations (CFLPR), this study employs fuzzy linguistic variables and fuzzy interval data [8] to build a symmetric pairwise comparison matrix for accurately measuring the linguistic ambiguity of consumers' branded app-based brand experience [9][10][11][12][13][14]. As noted by Khan and Rahman [15], although brand experience has been a focus area for years, there are few studies on the retail industry.…”

Section: Introductionmentioning

confidence: 99%

A Decision Analysis Model for the Brand Experience of Branded Apps Using Consistency Fuzzy Linguistic Preference Relations

Hsu

Chen²,

Yang

2021

Symmetry

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Branded apps are not only an important platform for enterprises and customers to have real-time interactions and communicate marketing messages, but also a new business model that encourages value co-creation between the two. In order to explore the impact of branded apps on customers, this study constructs a fuzzy multi-criteria decision making (FMCDM) analysis model, and it uses consistent fuzzy linguistic preference relations (CFLPR) to set up a symmetric pairwise comparison matrix, which greatly reduces the complexity and error rate of calculations. Empirical research findings show that brand experience attributes and the influence of brand experience on customer loyalty and satisfaction can be more accurately measured. As a consequence of this study, we show that, among the brand experience facets of two retail chain branded apps, behavioral experience is the most favored, while affective experience is the least favored. Furthermore, brand attachment and active participation should be strengthened to enhance customer loyalty. Through the analytical model employed in this study, enterprises can regularly monitor changes in the brand experience preferences of branded app users and evaluate app performance to flexibly adjust mobile device-based marketing campaigns and strategies. It can also aid enterprises in using mobile devices effectively to improve customer loyalty and address the issue of diminishing brand loyalty.

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Decision-making on job satisfaction improvement programmes using fuzzy QFD model: a case study in Ethiopia

Cited by 14 publications

References 60 publications

An exploration of quality management practices in the manufacturing industry of Ethiopia

An exploration of quality management practices in the manufacturing industry of Ethiopia

Exploring the Underlying Dimensions of Job Satisfaction in Quality Management Practices

A Decision Analysis Model for the Brand Experience of Branded Apps Using Consistency Fuzzy Linguistic Preference Relations

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