Stern, 1962). The behavioural approach to consumer decision-making treats the impulse buying tendency as an individual trait, which in certain circumstances can lead to an act of impulse buying (e.g.
AbstractThe behavioural approach to consumer decision-making focuses on impulse buying tendency as an individual trait that (in certain circumstances) leads to an act of impulse buying. Many authors believe that this trait is related to general impulsiveness as a temperamental factor. However, there is no precise data on the temperamental background of impulsive buying. Furthermore, even if it is agreed that men and women differ in terms of shopping style, there are only a few studies showing the nature of these differences when it comes to impulse buying. This research aims to verify the hypothesis on different temperamental determinants of impulse buying tendency for both genders in a Polish sample. For females, impulse buying tendency was positively related to optimum level of stimulation and also to reactivity. For males, this tendency was related, according to the Regulation Theory of Temperament, to formal characteristics of behaviour, especially to low briskness, sensory sensitivity and perseverance.
Formal characteristics of behaviourThe formal attributes of behaviour were understood here as the dimensions of temperament postulated by RTT, and were measured with The Formal Characteristics of Behaviour -Temperament Inventory (FCB-TI), which was constructed specifically to verify this theory. FCB-TI is based on the assumption that temperament refers to formal attributes of behaviour expressed in energetic and temporal characteristics. This is a standardised psychological 120-item inventory, with "yes" and "no" as answers. It consists of six subscales representing six dimensions of formal attributes Journal of Customer Behaviour, Volume 10 JCB 130