Abstract. In this paper, we investigated drivers' visual behaviour while travelling a road regularly opened to traffic in order to evaluate the effectiveness of the traditional scientific models and propose, at the same time, further measures useful for understanding the complex phenomenon. As is known, drivers acquire the necessary information for knowing the road geometry by visually detecting certain areas of the surrounding context. Some models in the literature have shown in a simple and convincing way these mechanisms, but they are valid only with specific assumptions, often very restrictive, such as a two-lane road, horizontal sign clearly visible and no interaction with other vehicles. For this reason, in this study we wanted to investigate different conditions, by estimating the visual strategy of some regular drivers on a three-lane road in presence of other vehicles. The visual behaviour was surveyed with the Tobii Glasses Eye Tracker and the resulting raw data were further manipulated by us to extract more useful information for our purposes. In particular, we quantified the driver's dedicated attention to the various elements present inside the environmental context, both static (road edges, road signs, dashboard, etc.) and dynamic (other vehicles), meaning by this term those that could potentially collide with the trajectories of our vehicle. The achieved results, highlighting the limits of validity of some recent studies, contain some proposed indexes useful to give a better understanding of the visual behaviour in order to detect any eventual weakness of the road.