Decision Quality in Complex Product Development: Reflections on a Case Study

Abstract

Conceptual design projects are increasingly known as an intense decision-making process. Much of the decision-making is comparing the degree of preference between choices. In the complex projects of the upstream business of oil and gas, good decisions are crucial for success. Decisions are typically made within a dynamic environment, wide range of uncertainty, and have to account for the asset life cycle. This paper reflects on the application of the decision quality framework with a focus on decision modelling. Using an industrial example, a systematic approach to visualise and improve decision making process is proposed. The approach applies a Dependency Structure Matrix (DSM) and Decision Quality frameworks and identified opportunities for future research.

Development of portfolio management tools in crop breeding programs: a case study of cassava in sub-Saharan Africa

“…The success of product development is hinged on effective and high-quality decisions (Akdere, 2011;Ghadir et al, 2021). At each product development level, evidence-based decisions are made to inform next actions, as advancing deficient products has immediate and negative knock-on effects notable of which include resource wastage, investment losses, and poor market share of newly developed varieties and/or products (Schippers and Rus, 2021).…”