The paper presents a collective decision making in dynamic vehicle routing problem. In contrast to the static problem, a part or all of the customers' companies are revealed dynamically during the design or execution of the routes. The problem is modelled using the algebraic-logical meta-model (ALMM) methodology, which enables making collective decisions in successive process stages, not separately for individual vehicles. ALMM is considered to be the rule according to which the availability of companies is determined. The steps and schematics of the general algorithm that take into account the dynamic appearance of new companies are shown. The proposed approach belongs to trajectory-based metaheuristics methods.