Decision Support System In Determining Class On Accupuncture Clinic

Abstract

The process of determining promotional class in acupuncture clinics is very common. Clinics also have data i.e form of primary data and customer secondary data. This happens repeatedly and generates a build up of customer data that affects information retrieval of the data. This study aims to grouping the clinic customer data in which those who are a greater contribution value get a valuable promotion as well. The Acupuncture Clinic uses decision support system by utilizing data mining process by using Clustering technique. The method used is research action through Diagnosing process, Action planning, Action taking, Evaluating, Reflection. The algorithm used for cluster formation is the K-Means algorithm. K-Means is one of the non-hierarchical clustering data methods that can group customer data into multiple clusters based on the similarity of the data, so the customer data with similar contribution values are grouped in one cluster and those with different contribution values are grouped into other clusters. Implementation using PHP is used to find accurate values. Attributes used are customer earnings, total clinical outcomes, repeat visits, product purchases, needle types and therapists. The customer cluster formed is four clusters, with the first cluster 5 customers, the second cluster 9 customers and the third cluster a total of 6 customers and the fourth cluster there are 5 customers. The results of this study are used as one of the basic decision-making to determine promotion based on the clusters formed by the administration of acupuncture clinics.