Academic research has highlighted the failure of many Internet of Things (IoT) product manufacturers to follow accepted practices, while IoT security
best practices
have recently attracted considerable attention worldwide from industry and governments. Given current examples of security advice, confusion is evident from guidelines that conflate desired outcomes with security practices to achieve those outcomes. We explore a surprising lack of clarity, and void in the literature, on what (generically)
best practice
means, independent of identifying specific individual practices or highlighting failure to follow best practices. We consider categories of security advice, and analyze how they apply over the lifecycle of IoT devices. For concreteness in discussion, we use iterative inductive coding to code and systematically analyze a set of 1013 IoT security best practices, recommendations, and guidelines collated from industrial, government, and academic sources. Among our findings, of all analyzed items, 68% fail to meet our definition of an (actionable) practice, and 73% of all actionable advice relates to the software development lifecycle phase, highlighting the critical position of manufacturers and developers. We hope that our work provides a basis for the community to better understand best practices, identify and reach consensus on specific practices, and find ways to motivate relevant stakeholders to follow them.