Declining Negative Consequences Related to Alcohol Misuse Among Students Exposed to a Social Norms Marketing Intervention on a College Campus

Turner, James C.; Perkins, H. Wesley; Bauerle, Jennifer

doi:10.3200/jach.57.1.85-94

Cited by 108 publications

(72 citation statements)

References 16 publications

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“…This approach has been found to be an effective method of reducing alcohol and drug harm at several college campuses (e.g. Perkins and Craig, 2003), and has also been used successfully to address alcohol related harms (Turner et al, 2008). However the social norms approach is a harm reduction approach and considers abstinence, though optimal from a health perspective, as an unrealistic goal for the lifestyle of adolescents.…”

Section: What Is the Social Norms Approach?mentioning

confidence: 99%

Student estimations of peer alcohol consumption: Links between the Social Norms Approach and the Health Promoting University concept

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McAlaney

Pischke

et al. 2014

Scand J Public Health

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(max 250 words)Background: The Social Norms Approach, with its focus on positive behaviour and its consensus orientation, is a health promotion intervention of relevance to the context of a Health Promoting University. In particular the approach could assist with addressing excessive alcohol consumption. This article aims to I) discuss the link between the Social Norms Approach and the Health Promoting University and II) analyse estimations of peer alcohol consumption among European university students.

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Section: What Is the Social Norms Approach?mentioning

confidence: 99%

Student estimations of peer alcohol consumption: Links between the Social Norms Approach and the Health Promoting University concept

Stock

McAlaney

Pischke

et al. 2014

Scand J Public Health

View full text Add to dashboard Cite

show abstract

“…Similar effects of social norms approaches have been documented at a number of additional American colleges including Hobart and William Smith Colleges (Perkins and Craig 2003) and the University of Arizona (Johannessen and Gilder 2003). The approach has been used extensively and successfully at the University of Virginia (Turner et al 2008), which is also home to the National Social Norms Institute (www.nsni.org).…”

Section: The Social Norms Approach To Preventionmentioning

confidence: 99%

The international development of the ‘Social Norms’ approach to drug education and prevention

McAlaney

Bewick

Hughes

2010

Drugs: Education, Prevention and Policy

127

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The international development of the 'Social Norms' approach to drug education and prevention AbstractThe social norms approach to health promotion has become remarkably popular in the last 20 years, particularly in the American college system. It is an alternative to traditional fear based approaches of health education, which a growing body of research demonstrates is often ineffective in reducing alcohol and drug misuse. The social norms approach differs by recognising that individuals, particularly young adults, tend to overestimate how heavily and frequently their peers consume alcohol, and that these perceptions lead them to drink more heavily themselves than they would otherwise do. Similar misperceptions have been found in a range of other health and non-health behaviours. The social norms approach aims to reduce these misperceptions, and thus personal consumption, through the use of media campaigns and personal feedback. Although the numbers of completed social norms projects outside the USA is small the evidence from them is that the approach can be equally effective in both European and Australian contexts. It is also acknowledged that as an emergent field there are limitations to the current social norms literature. There is a lack of randomised control trial studies, a lack of clarity of the role of referent groups and a need to better understand the processes through which misperceptions are transmitted. However despite these issues the social norms approach represents a new avenue for reducing alcohol and drug related harm and is an area which merits further research.

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“…Subsequent conformity to the actual norm then results in positive behaviour change. The social norms approach was employed in a campaign that endeavoured to reduce the negative consequences of alcohol consumption on an American college campus (Turner, Perkins, & Bauerle, 2008). Posters highlighting healthy normative behaviours were posted on campus and students were provided with normative information on protective behaviours reported in earlier surveys (e.g.…”

Section: Intended and Unintended Use Of Social Norms In Health Communmentioning

confidence: 99%

Current issues and new directions inPsychology and Health: What are the oughts? The adverse effects of using social norms in health communication

Mollen

Ruiter

Kok

2010

Psychology & Health

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Declining Negative Consequences Related to Alcohol Misuse Among Students Exposed to a Social Norms Marketing Intervention on a College Campus

Abstract: These findings have important implications for US colleges and universities engaged in the reduction of harm associated with alcohol misuse.

Cited by 108 publications

References 16 publications

Student estimations of peer alcohol consumption: Links between the Social Norms Approach and the Health Promoting University concept

Student estimations of peer alcohol consumption: Links between the Social Norms Approach and the Health Promoting University concept

The international development of the ‘Social Norms’ approach to drug education and prevention

Current issues and new directions inPsychology and Health: What are the oughts? The adverse effects of using social norms in health communication

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