“…[3] The other and probably more general strategy is based on the use of directing groups embedded in the substrate, either acting as mono-or bidentate ligands for a transition-metal catalyst that will, upon coordination of the latter, bring the metallic center in close proximity to a specific, relatively inert, CÀ H bond to be activated and enable its selective functionalization (Scheme 1, a). [4] While this strategy is highly attractive, avoiding the prefunctionalization of the substrate mentioned above, the directing group moiety needs, most of the time, to be installed before and cleaved after the CÀ H bond functionalization event, therefore requiring at least two additional and unwanted synthetic transformations. Moreover, the cleavage of the directing group often turns out to be rather tricky, requiring harsh conditions, or even not possible.…”