Abstract:The rapid advancement of digital technology has profoundly transformed the tourism industry, giving rise to a new breed of traveller the digital traveller. This tech-savvy and hyper-connected demographic demands personalized, seamless, and instantaneous experiences throughout their journey. This chapter delves into the evolving landscape of digital tourism, exploring the key characteristics and behaviours of today's digital travellers. By decoding their preferences and expectations, the chapter identifies effe… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.