Quantum machine learning (QML) is a discipline that holds the promise of revolutionizing data processing and problem‐solving. However, dissipation and noise arising from the coupling with the environment are commonly perceived as major obstacles to its practical exploitation, as they impact the coherence and performance of the utilized quantum devices. Significant efforts have been dedicated to mitigating and controlling their negative effects on these devices. This perspective takes a different approach, aiming to harness the potential of noise and dissipation instead of combating them. Surprisingly, it is shown that these seemingly detrimental factors can provide substantial advantages in the operation of QML algorithms under certain circumstances. Exploring and understanding the implications of adapting QML algorithms to open quantum systems opens up pathways for devising strategies that effectively leverage noise and dissipation. The recent works analyzed in this perspective represent only initial steps toward uncovering other potential hidden benefits that dissipation and noise may offer. As exploration in this field continues, significant discoveries are anticipated that could reshape the future of quantum computing.