“…Since search engine data are massive, and multidimensional big data will bring redundant information, leading to co‐linearity between variables and computational inefficiency. Therefore, dimension reduction as a necessary consideration for extracting practical information is a critical stage and has attracted the attention of many scholars (Li & Law, 2020; Sun et al, 2019; Zhang, Li, Law, et al, 2021; Zhang, Li, Sun, et al, 2021). Traditional feature transformation methods generally adopt linear dimensionality reduction methods such as factor analysis, principal component analysis (PCA), etc.…”