“…Barrett refers to normativity as embodied standards of conduct propagated through long‐standing everyday interactions. These are governed by civility and sociability, respect, contempt or deference, superiority or subservience, neighbourliness, service, and conflict avoidance or codes of silence, which facilitate smooth interactions (Barrett , p. 189). In homogeneous communities with long‐standing settlement, Barrett () argues, people are likely to be backward‐looking and invoke a sense of nostalgia for lost traditions, while heterogeneous communities (exemplified by in‐migration into established neighbourhoods or villages and new multicultural communities) are likely to invoke pluralistic sources of identity.…”