A variable temperature single crystal X‐ray diffraction study of the ternary compound, Cu4TiTe4 is reported between 200–400 K. The temperature dependent study indicates the compound undergoes an order‐disorder phase transition at ∼320 K. Below the transition temperature, the phase that crystallizes in the primitive cubic space group P
3 m with lattice parameter of a≈5.9 Å, transforms into the two‐fold superstructure. It is modeled as a fourfold twinned rhombohedral structure. The transition is reversible. To relate the phases, a group‐subgroup symmetry relations are established. Upon decreasing temperature, the atomic ordering is noticed in the occupationally disordered Cu‐sites of Cu4TiTe4. This characteristic structural rearrangement may have a significant impact on the electronic structure of Cu4TiTe4. Hence, the detailed structural characterization is supposed to be useful for further understanding of thermoelectric transport properties in the Cu4TiTe4.