Perinatal clinical, biomedical, and life sciences research are important means of improving the health and wellbeing of mothers and infants, and as health in infancy can establish life-long trajectories, adult health as well. In this brief paper, I will discuss the need for and importance of perinatal research, some of the many challenges facing this at the present time, the damage arising from continuing as we are, and the benefits of adopting a new approach. I suggest a way forward, accepting that this will not be easy.