Deep aspect extraction and classification for opinion mining in e‐commerce applications using convolutional neural network feature extraction followed by long short term memory attention model

Abstract

Users of e‐commerce websites review different aspects of a product in the comment section. In this research, an approach is proposed for opinion aspect extraction and recognition in selling systems. We have used the users' opinions from the Digikala website (www.Digikala.com), which is an Iranian e‐commerce company. In this research, a language‐independent framework is proposed that is adjustable to other languages. In this regard, after necessary text processing and preparation steps, the existence of an aspect in an opinion is determined using deep learning algorithms. The proposed model combines Convolutional Neural Network (CNN) and long‐short‐term memory (LSTM) deep learning approaches. CNN is one of the best algorithms for extracting latent features from data. On the other hand, LSTM can detect latent temporal relationships among different words in a text due to its memory ability and attention model. The approach is evaluated on six classes of opinion aspects. Based on the experiments, the proposed model's accuracy, precision, and recall are 70%, 60%, and 85%, respectively. The proposed model was compared in terms of the above criteria with CNN, Naive Bayes, and SVM algorithms and showed satisfying performance.