Organic light emitting diodes (OLEDs) received much attention from both academia and industry as the next-generation flat panel displays. However, to produce high quality OLEDs, there are still many challenges to overcome. Especially, in full color OLEDs, the intrinsic wide band gap of the blue emitting materials results in inferior efficiency compared to those of green and red emitting materials. Therefore, extensive research efforts have been devoted to develop efficient blue emitting materials. This review briefly summarizes the basics of OLEDs and introduces highlights of research efforts in blue-emitting materials.