2024
DOI: 10.4018/joeuc.340038
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Deep Learning and User Consumption Trends Classification and Analysis Based on Shopping Behavior

Yishu Liu,
Jia Hou,
Wei Zhao

Abstract: Driven by the wave of digitalization, the booming development of the e-commerce industry urgently requires in-depth analysis of user shopping behavior to improve service experience. In view of the limitations of traditional models in dealing with complex shopping scenarios, this study innovatively proposes a deep learning model: the VATA model (a combination of variational autoencoder, transformer, and attention mechanism). Through this model, the authors strive to classify and analyze user shopping behavior m… Show more

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Cited by 5 publications
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