“…With the advancement in digital technologies, we are now employing new digital technologies while developing products. Technologies such as Cloud [17], [18] and [19], Deep Learning [20], [21], [22] and [23], Virtual Reality [24], [25], [26], [27] and [28], Augmented Reality [29], [30], [31], [32] and [33] and Mixed reality [34], [35], [36], [37] and [38] are widely used at different stages of product development. Customer data from various sources especially those from the internet [39], [40], [41], [42], [43], [44] and [45] are extensively used in NPD.…”