In recent years, social media is growing at an unprecedented rate, and more people have become influencers. Understanding popularity helps ordinary users to boost popularity, and business users to choose better influencers. There were studies to predict the popularity of posted images on social media, but there was none on the user's popularity as a whole. Furthermore, existing studies have not taken hashtag analysis into consideration, one of the most useful social media feature. This research aims to create a model to predict a user's popularity, which is defined by a combination of engagement rate and followers growth. There were six machine learning regression models tested. The proposed model successfully predicted the users’ popularity, with R2 up to 0.852, using Random Forest with 10-fold cross-validation. The additional statistical analysis and features analysis results revealed factors that can boost popularity, such as actively posting and following users, completing user's metadata, and using 11 hashtags. In contrast, it was also found that having a large number of posts and following in the past will not help in growing popularity, as well as the use of popular hashtags.