Defending Democracy: Inoculation’s Efficacy in Protecting First Amendment Attitudes

Parker, Kimberly A.; Geegan, Sarah; Ivanov, Bobi; Slone, Amanda; Silberman, Will; Martin, Joe C.; Hester, Erin B.; Goatley-Soan, Sean; Anderson, August; Herrington, Taban; Riker, Seth

doi:10.1080/10510974.2019.1671889

Cited by 4 publications

(1 citation statement)

References 35 publications

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“…The control message used in the study was unrelated to the issue of texting and driving and focused on "10 Ways to Save on Your Remodel." Use of an entirely unrelated topic for the control messages is consistent with prior inoculation studies (Ivanov et al, 2018;Parker et al, 2019), as presented in the following excerpt:…”

Section: Methodsmentioning

confidence: 60%

The effects of inoculation and narrative messages on texting and driving among college students

Geegan

Ivanov

Parker

et al. 2023

JSOCM

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Purpose Research is needed regarding how to influence young adults’ patterns of cell phone use while driving, amid social pressures to stay connected to their peers. Such insight could form the basis of a social marketing campaign. This study aims to explore the potential of inoculation and narrative messages as strategies to protect (i.e. generate resistance against) negative attitudes toward texting and driving. Design/methodology/approach Using a three-phase experiment, the investigation explored the impact of different communication message strategies (i.e. inoculation, narrative, control) aimed at reducing texting while driving. Findings Results indicated that, for college students exposed to messages in support of texting and driving, inoculation messages were superior to both narrative and control messages. These findings can guide the development of strategic social marketing interventions. Practical implications Social marketing scholars and practitioners should consider weaving inoculation messages throughout social marketing campaigns focused on this important issue. Originality/value To the authors’ knowledge, this is the first study to evaluate and compare inoculation and narrative strategies in the context of texting and driving.

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Section: Methodsmentioning

confidence: 60%