“…They are, in Bakhtin's view, inevitably heteroglossic, and while they may be situationally and culturally specific, they contain traces and mixtures of other diverse social meanings, values, situations, and uses. In this light, Bormann's (1972Bormann's ( , 1982Bormann's ( , 1985Bormann et al, 1994Bormann et al, , 2003 convergence aligns with what Bakhtin (1981) refers to as the centripetal forces that ''serve to unify and centralize the verbal-ideological world'' (p. 270). Convergence is the centralizing of discourse into a ''unitary language'' that reflects an uncomplicated and ''monoglossic'' reality.…”