The IjB kinase (IKK)-NF-jB pathway is activated as part of the DNA damage response and controls both inflammation and resistance to apoptosis. How these distinct functions are achieved remained unknown. We demonstrate here that DNA double-strand breaks elicit two subsequent phases of NF-jB activation in vivo and in vitro, which are mechanistically and functionally distinct. RNA-sequencing reveals that the first-phase controls anti-apoptotic gene expression, while the second drives expression of senescence-associated secretory phenotype (SASP) genes. The rapidly activated first phase is driven by the ATM-PARP1-TRAF6-IKK cascade, which triggers proteasomal destruction of inhibitory IjBa, and is terminated through IjBa re-expression from the NFKBIA gene. The second phase, which is activated days later in senescent cells, is on the other hand independent of IKK and the proteasome. An altered phosphorylation status of NF-jB family member p65/ RelA, in part mediated by GSK3b, results in transcriptional silencing of NFKBIA and IKK-independent, constitutive activation of NF-jB in senescence. Collectively, our study reveals a novel physiological mechanism of NF-jB activation with important implications for genotoxic cancer treatment.