This paper examined whether companies' health Corporate Social Responsibility (CSR) activities -CSR activities concerning health and well-being of mothers and children -had impacts on perceived quality of life, consumers' brand attitude, and customers' loyalty, with subjective well-being served as moderating variable. The research used both exploratory and conclusive research. Surveys were conducted in two cities in Indonesia, Makassar and Surabaya. Respondents of this research were from two different groups. The first group was composed of customers of three companies operating in Indonesia. The companies were Pertamina, Danone-Aqua, and Frisian Flag. The second group was composed of community members in the area where the health CSR activities were conducted. The total number of respondents were 240 respondents, consists of 90 customers and 30 community members from each city. The data was analyzed using multiple regressions to test 9 research hypotheses. The results showed that there were different perceived motivations from different CSR activities of the three companies, and these motivations had different paths to influence social and business performance of the companies.