“…Despite the interest in SRI by academics and participants in the marketplace, the understanding of the motives, psychology, and decision-making of individual socially responsible investors 1 is still incomplete and still largely limited to descriptive accounts (Anand and Cowton, 1992;Cullis et al, 1992;Lewis and Mackenzie, 2000a, b;Mackenzie and Lewis, 1999;Rosen et al, 1991) or studies comparing the characteristics of investors who invest in SRI and those that do not (Lewis, 2001;McLachlan and Gardner, 2004;Tippet and Leung, 2001). Not only is there only a scantly developed theoretical basis for understanding SRI, but there is also little knowledge about the individual and contextual variables that predict the investor's decision to consider social criteria in their portfolio selection.…”