Understanding the temporal variability of plate tectonics is key to unraveling how mantle convection transports heat, and one critical factor for the formation and evolution of plate boundaries is rheological “memory,” that is, the persistence of weak zones. Here, we analyze the impact of such damage memory in global, oceanic‐lithosphere‐only models of visco‐plastic mantle convection. Self‐consistently‐formed weak zones are found to be reactivated in distinct ways, and convection preferentially selects such damaged zones for new plate boundaries. Reactivation of damage zones increases the frequency of plate reorganizations, and hence reduces the dominant periods of surface heat loss. The inheritance of distributed lithospheric damage thus dominates global surface dynamics over any local boundary stabilizing effects of weakening. In nature, progressive generation of weak zones may thus counteract and perhaps overcome any effects of reduced convective vigor throughout planetary cooling, with implications for the frequency of orogeny and convective transport throughout Wilson cycles.