In order to analyze the performance of a light detection and ranging system based on polarization modulation, it is necessary to theoretically analyze and model the polarization scattering characteristics of common target materials. In this paper, the shortcomings of the classical Hyde pBRDF (polarization bidirectional reflectance distribution function) model are analyzed. Based on the research results of many researchers in recent years, a new six-parameter pBRDF model is proposed. To verify the accuracy of the proposed model, this paper builds a measurement system for the polarization scattering characteristics of the target surface in the laser active imaging scene, and the polarization scattering characteristics of two common materials, namely a white paint coating and an aluminum plate, are measured. Based on the measurement results of the DOP (degree of polarization) of the scattered light of the target material and the BBO-FA (biogeography-based optimization-Firefly algorithm) algorithm, we performed inversion calculations on the key parameters of the target material. Using the parameters of the target material obtained via inversion, we use the model to simulate the Stokes vectors of the target and compare the simulated values of Stokes vectors with the measured values to verify the accuracy of the model. The verification results show that the simulation results of Stokes vectors are in good agreement with the measurement results for these two materials, and the introduction of various improvements to the model can effectively improve the accuracy of the model, which provides a tool for studying the performance parameters of a laser three-dimensional imaging system based on polarization modulation.