“…A core challenge identified in the social entrepreneurship literature is managing hybridity, as social enterprises grapple with the often conflicting rules, goals, and norms—also called institutional logics—associated with their commercial and social activities (Haigh & Hoffman, 2012; Thornton & Ocasio, 1999). The challenges associated with hybridity can lead to dehybridization, referring to the shedding of institutional logics, or mission drift, which is the diversion of resources away from the organization's mission (Cappellaro et al, 2020; Jones, 2007; Yang et al, 2021). To prevent these outcomes, social enterprises seek tangible and intangible resources from a diverse group of partners, including suppliers, customers, non‐governmental organizations (NGOs), community members, and other non‐traditional supply chain actors (Lashitew et al, 2022; Pullman et al, 2018).…”