2018
DOI: 10.1553/gw-unterricht150s34
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Dekonstruktion des klassischen Konsumansatzes – ein Unterrichtsvorschlag

Abstract: Deconstruction of classical concept of consumerism -a teaching proposalTh e present paper deals with the multidimensionality of consumer behavior, through the example of smartphones. We propose a teaching method that includes a pantomimic performance of diff erent dimensions of the use or consumption of smartphones, for example, from the production network to the site of purchase to its role as a status symbol. Th e aim is to make clear to students that consumption is a complex fi eld of social relationships a… Show more

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Cited by 2 publications
(1 citation statement)
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“…According to Resenberger (2017), both environmental conscience and non-sustainable consumption behavior have increased for some years. In parallel to an increasing consumerism, a critical movement on the moralization of consumption acts has emerged (Fridrich 2017;Kowasch et al 2018). This movement deals with the question to which extent consumers are responsible for the production conditions and networks of the purchased goods (Ermann 2006).…”
Section: Sustainable Consumption and Individualized Responsibilitiesmentioning
confidence: 99%
“…According to Resenberger (2017), both environmental conscience and non-sustainable consumption behavior have increased for some years. In parallel to an increasing consumerism, a critical movement on the moralization of consumption acts has emerged (Fridrich 2017;Kowasch et al 2018). This movement deals with the question to which extent consumers are responsible for the production conditions and networks of the purchased goods (Ermann 2006).…”
Section: Sustainable Consumption and Individualized Responsibilitiesmentioning
confidence: 99%