PurposeThis study aims to identify the location of regional growth poles in Vietnam.Design/methodology/approachA potential gravity model is constructed to estimate how attractive a location is in relation to other locations within a specifically defined region using spatial interpolation tools.FindingsWe present the calculated and visualized potential gravitational energy (or attractiveness) for every province showcasing regional growth poles in Vietnam.Research limitations/implicationsGraphical evidence need to be supported by statistical analysis to establish causal effects of driving factors on growth measures.Originality/valueThis is the first study to use a potential gravity model to study growth poles in Vietnam.