This study addresses the critical need for effective groundwater (GW) management in Muzaffarabad, Pakistan, amidst challenges posed by rapid urbanization and population growth. By integrating Support Vector Machine (SVM) and Weight of Evidence (WOE) techniques, this study aimed to delineate GW potential zones and assess water quality. This study fills the gap in applying advanced machine learning and geostatistical methods for accurate GW potential mapping. Eight thematic layers based on topography, hydrology, geology, and ecology were utilized to compute the GW potential model. Additionally, water quality analysis was performed on collected samples. The findings indicate that flat and gently sloping terrains, areas with an elevation range of 611 –687 m, and concave slope geometries are associated with higher GW potential. Additionally, proximity to drainage and high-density lineament zones contribute to increased GW potential. The results showed that 31.1% of the area had excellent GW potential according to the WOE model, whereas the SVM model indicated that only 20.3% fell in the excellent potential zone. Results showed that both models performed well in the delineating GW potential zones. Nevertheless, the application of the SVM method is highly recommended which will be benefited in GW resources management related to urban planning. The study also evaluates the spatial distribution of GW quality, with a focus on physical and chemical parameters, including electrical conductivity, pH, turbidity, total dissolved solids, calcium, magnesium, chloride, nitrate, and sulphate. Bacterial contamination assessment reveals that 76% of spring water samples (30 out of 39 samples) are contaminated with E.coli, raising public health concerns. Based on the chemical analysis of GW samples the study identified exceedances of WHO guidelines for calcium in two samples, magnesium in seven samples, sulphate in ten samples, and nitrate levels were below the WHO guideline across all samples. These results highlight localized chemical contamination issues that require targeted remediation efforts to safeguard water quality for public health.
