“…Indeed, stakeholders within the clusters have different expectations, which may compete or even conflict with the focal firm's environmental consciousness (DiMaggio & Powell, ; Godfrey, ). For example, customers and suppliers tend to expect clean products to obtain high profits, whereas other stakeholders, such as the media and communities, tend to expect visible and explicit environmental initiatives to enhance publicity (D'Aunno, Sutton, & Price, ; Josserand, Kaine, & Nikolova, ). Under this condition, the firm will perceive strong normative pressures about economic value rather than the ethical obligation of CER in the cluster.…”