“…Standard conceptual economic analysis, invoking expected utility or related theories, holds that risk averters who face financial risks and have actuarially fair risk management contracts available to them will seek to fully offset their risk exposure. However, evidence from the United States and elsewhere is strong that growers do not seek to do so (Bulut, 2018;Che, Feng, & Hennessy, 2019;Du, Feng, & Hennessy, 2017;Huo, Colson, Ramirez, & Liu, 2018;Tadesse, Alfnes, Erenstein, & Holden, 2016). Crop insurance is not unique as an instance of user suboptimization, see, for example, Choi, Laibson, and Madrian (2011).…”