Demand for functional and nutritional enhancements in specialty milk products

Gulseven, Osman; Wohlgenant, Michael K.

doi:10.1016/j.appet.2014.06.105

Cited by 29 publications

(18 citation statements)

References 43 publications

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“…The coefficients of nutrition claims "contains vitamin A, vitamin D" and "contains Ca, Fe, Zn, and vitamin D" were positive and statistically significant at the 5% and 1% levels, respectively, indicating that consumers preferred milk with nutrition claims to milk without these claims. This is consistent with the research by Gulseven and Wohlgenant [59], who found that consumers prefer milk containing fiber and minerals to normal milk. Our research also showed that compared to imported milk with the claim "contains vitamin A, vitamin D," consumers have a higher preference for imported milk with the nutrition claim "contains Ca, Fe, Zn, vitamin D." The reason may be that consumers believe microelements are more difficult to obtain through the daily diet than vitamins.…”

Section: Estimation Results Of the Rpl Modelsupporting

confidence: 92%

“…When conducting the questionnaire survey, the concept of nutritionally enhanced food was first explained to all participants. That is, according to the needs of different groups of people, to maintain the original food nutritional ingredients or supplement the nutrients lacking in food, a certain amount of nutritional enhancements such as vitamins, minerals, and trace elements are added to the food to enhance its nutritional value [58][59][60]. Then, their cognition was investigated.…”

Section: Description Of Samplementioning

confidence: 99%

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Consumers’ Willingness to Pay for Imported Milk: Based on Shanghai, China

Yang

2019

IJERPH

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Against the backdrop of the continuous large-scale growth of imported milk in China, in this research 310 consumers in Shanghai were used as a sample, and a choice experiment was conducted to study consumer preference and willingness to pay for imported milk. The following product attributes were included: nutrition claim, fat content, flavor, country of origin, and price. Our results show that, excepting price, consumers consider flavor the most important attribute, followed by nutrition claim, fat content, and country of origin. Consumers can be delineated into four segments based on consumer preference for the attributes of imported milk: "nutrition claim seekers" are willing to pay the highest price for imported milk with nutrition claims, "indifferent" consumers pay little attention to imported milk attributes, "flavor-oriented" consumers have a strong preference for strawberry-flavored imported milk, and "price-sensitive" consumers weigh the price when choosing imported milk.

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Section: Estimation Results Of the Rpl Modelsupporting

confidence: 92%

Section: Description Of Samplementioning

confidence: 99%

Consumers’ Willingness to Pay for Imported Milk: Based on Shanghai, China

Yang

2019

IJERPH

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“…For example, consumption of functional foods increases with age, education, and presence of kids (Gulseven and Wohlgenant, 2014). Consumption of these products can vary between older and younger subjects in terms of awareness of factors that raise the risk for heart disease, such as diabetes and stroke (Wądołowska et al, 2009).…”

Section: Background and Research Hypothesesmentioning

confidence: 99%

The role of beliefs in purchasing process of functional foods

Pappalardo

Lusk

2016

Food Quality and Preference

105

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“…In the first stage, we perform a regression on each purchase occasion to explain the price of the final product in terms of its unique attributes such as being soy-based, organic, or CFLF. Following the work of Gulseven and Wohlgenant (2014), we estimate the following regression:…”

Section: Consumer Willingness To Pay For Each Attribute In Milkmentioning

confidence: 99%

What are the factors affecting the consumers' milk choices?

Gulseven¹,

Wohlgenant²

2017

AGR ECON-CZECH

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Th ere is an increasing interest in specialty milk products such as soymilk, cholesterol free/lactose free (CFLF) milk and organic milk. While the market shares of these milk types are still small, specialty milk consumption is one of the fastest growing consumer segments in the dairy industry. Th erefore, it is of interest to producers, consumers as well as the policy-makers to identify the consumer profi le of these products and to determine policies based on the consumer choices. In the article, there are utilised the actual consumer sales data to see whether the USDA's dairy policy follows the consumers' milk preferences. Th e results indicate that the household demographics signifi cantly aff ect milk preferences. Race is by far the most striking factor in the consumers' decision process. Minority households have a much higher probability of purchasing specialty milk types than the white households. Th ey are also loyal customers of the specialty milk types and are less responsive to the changes in factors that aff ect their purchase decision. Based on these fi ndings, there is recommend an alternative policy to the USDA's one-size-fi ts-all type of dairy guidelines.

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Demand for functional and nutritional enhancements in specialty milk products

Cited by 29 publications

References 43 publications

Consumers’ Willingness to Pay for Imported Milk: Based on Shanghai, China

Consumers’ Willingness to Pay for Imported Milk: Based on Shanghai, China

The role of beliefs in purchasing process of functional foods

What are the factors affecting the consumers' milk choices?

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