In the hydrogen‐based integrated energy system (HIES), there exists a hydrogen trading market where hydrogen producers and consumers are distinct stakeholders. Current research in hydrogen trading predominantly focuses on high‐cost green hydrogen (GH), which is not aligned with the current trend of utilizing hydrogen from multiple sources. To address this, this paper proposes a hydrogen trading strategy between the virtual hydrogen plant (VHP) and electro‐hydrogen energy system (EHES) based on a bi‐level model, considering the synergy of GH produced from electrolyzers and blue hydrogen (BH) derived from natural gas in the HIES. In the VHP level, the objective is to maximize profit from hydrogen sales, allowing for the determination of hydrogen prices. In the EHES level, the goal is to minimize the cost of energy supply, leading to the formulation of GH and BH purchasing plans based on hydrogen prices. Additionally, this paper incorporates a risk‐averse model from the information gap decision theory (IGDT) to account for the impact of wind power output uncertainties in the VHP level. Subsequently, leveraging the Karush–Kuhn–Tucker (KKT) conditions of the EHES level, the bi‐level problem is transformed into a solvable single‐level mathematical program with equilibrium constraints (MPEC), with the non‐linear equilibrium constraints linearized. The proposed bi‐level optimization model is validated through case studies encompassing industrial and residential hydrogen utilization within the HIES. The outcomes confirm the rationality of the proposed model, demonstrating that, in comparison to exclusively trading GH, the coordinated GH and BH trading can increase the profit of the VHP by 2.7% and reduce the costs of the EHES by 8.5%.