This paper presents a quantitative dynamic model that can assess the response of a set of users to different Demand-Side Management strategies that are available. The main objective is to conceptualize, implement, and validate said model. As a result of a literature review, the model includes classical demand response techniques and proposes new customer actions and other novel aspects, such as energy culture and energy education. Based on the conceptualization of the model, this paper presents the structure that interrelates customer actions, demand proposals, cost-benefit analysis, and customer response. It also details the main aspects of the mathematical model, which was implemented in the Modelica modeling language. This paper includes simulations of intra-day and inter-day load shifting strategies using real data from the electricity sector in Colombia and different tariff factors. Finally, the results obtained show changes in daily consumption profiles, energy cost, system power peak, and load duration curve. Three conclusions are drawn: (i) Energy culture and pedagogy are essential to accelerate customer response time. (ii) The amount of the bill paid by customers decreases more quickly in the intra-day strategy than in its inter-day counterpart; in both cases, the cost reduction percentage is similar. (iii) Tariff increases accelerate customer response, and this relationship varies according to the Demand-Side Management strategies that are available