Demand Segmentation in Urban Tourism. Empirical Evidence for the City of Barcelona

Andre-Romero, MaEncarnacion; Ortuño, Manuel Artís; Suriñach, Jordi; Wöber, K. W.

doi:10.1007/978-3-7091-6125-8_11

Cited by 2 publications

(2 citation statements)

References 5 publications

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“…The first segment of tourists was attracted by the lodging and restaurant services; these visitors generally appreciate the good hotel infrastructure in the cities and are drawn to restaurants with good ambiance, comfortable and elegant. This result is in line with those found by Andre ´Romero et al [69] and Stepchenkova [70], who identified a segment of urban tourism motivated by leisure and entertainment. In addition, this result agrees with those found by Chebli et al [11], Pulido-Ferna ´ndez et al [37], and Fraiz et al [36], who described tourists attracted to leisure and entertainment in cities as an important segment.…”

Section: Discussionsupporting

confidence: 93%

Market segmentation in urban tourism: A study in Latin America

et al. 2023

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This study aims to analyze the different segments of urban tourism demand. The data were collected in Mexico City, Lima, Buenos Aires, and Bogota, and a K-means clustering method was used to find the segments. The results showed three segments: the first cluster grouped tourists interested in enjoying lodging and restaurant services; the second included visitors seeking multiple attractions, who were the most willing to recommend the destinations; finally, the third was composed of passive tourists, not drawn to the attractions of these cities. This study contributes to the literature by offering evidence of urban tourism segmentation in Latin American cities, which has been scarcely researched. Furthermore, it sheds light on this topic by finding a segment not previously described in the literature ("multiple attractions"). Finally, this study offers practical implications for managers of tourism companies to plan and improve the competitiveness of destinations based on the different segments found.

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Section: Discussionsupporting

confidence: 93%

Market segmentation in urban tourism: A study in Latin America

et al. 2023

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“…In contrast, in the city of Madrid, where the distance travelled often exceeds 5 kilometers 1 , this service would be a motivator, because public bicycles could be used to cover part of the journey. Distance has an important impact on the individual decision to cycle to work (Heinen et al, 2011) and, in cities with an incipient use of this mode, the implementation of hiring services has increased the number of cyclists (Murphy & Usher, 2013;Nadal, 2007;Romero, 2008).…”

Section: Discussionmentioning

confidence: 99%

Qualitative analysis on cycle commuting in two cities with different cycling environments and policies

2016

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a b s t r a c tThis work presents the results of a qualitative study of the rating of the bicycle as the transport mode to travel to the workplace. Twenty-one semistructured interviews were performed in two Spanish cities, Vitoria-Gasteiz and Madrid, with different cycling infrastructures and percentages of bicycle usage. The results were categorized and interpreted within the framework of the theory of planned behavior (Ajzen, 1991). The results indicate that the bicycle is considered a reliable and flexible transport mode in instrumental terms, and that providing objective information about its advantages could increase its attraction for non-cyclists. Other intrinsic benefits, such as its effects on physical fitness, are highly valued. The benefits of bicycle usage on the environment do not seem to be aspects that directly motivate its use. These symbolic beliefs contribute to its revaluation as a transport mode, and may increase the acceptance of public policies favoring it. The analysis also shows a prototypical image of the cyclist as a young, active, and socially aware person. The perception of risk of accidents is the main obstacle for non-cyclists, but not among riders. The latter make internal attributions about their personal safety, choosing routes with less traffic, riding the bicycle in a safer way. Control beliefs distinguish between beliefs associated with external factors (like infrastructure and other measures provided by public bodies to increase cycling) and those attributed to internal factors (perception of self-efficacy in the face of drawbacks, clothing, climatology, or insecurity). Presenting these coping strategies to people contemplating the possibility of cycling can increase their motivation. These results may be particularly useful when designing measurement instruments that take these differences of perception of control into account.

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Demand Segmentation in Urban Tourism. Empirical Evidence for the City of Barcelona

Cited by 2 publications

References 5 publications

Market segmentation in urban tourism: A study in Latin America

Market segmentation in urban tourism: A study in Latin America

Qualitative analysis on cycle commuting in two cities with different cycling environments and policies

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