2018
DOI: 10.1002/smj.2788
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Demand‐side strategy, relational advantage, and partner‐driven corporate scope: The case for client‐led diversification

Abstract: Research Summary: We advance research on corporate diversification by joining insights from the demand-side and relational views in strategy to offer a novel theory of client-led diversification. We propose that client-led diversification results from a combination of the customer-driven opportunities emphasized in the demandside view and the creation of added value through relational assets that is a central tenet of the relational view. Furthermore, we hypothesize that suppliers' clientspecific knowledge, cl… Show more

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Cited by 52 publications
(32 citation statements)
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References 114 publications
(246 reference statements)
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“…If employees have many ties to organizational members at entry, they may have less incentive to build new and beneficial connections outside their existing network. At the firm level, strategy research has also underlined the value of relational capital (e.g., Elfenbein & Zenger, ; Hoetker, ; Uzzi, ) and more recently has explored how a firm's existing relationships influence its strategic decisions (Mawdsley & Somaya, ). A possible generalization of our hypothesis may be that a firm's existing relational capital may limit how much a firm is influenced by proximate firms.…”
Section: Resultsmentioning
confidence: 99%
“…If employees have many ties to organizational members at entry, they may have less incentive to build new and beneficial connections outside their existing network. At the firm level, strategy research has also underlined the value of relational capital (e.g., Elfenbein & Zenger, ; Hoetker, ; Uzzi, ) and more recently has explored how a firm's existing relationships influence its strategic decisions (Mawdsley & Somaya, ). A possible generalization of our hypothesis may be that a firm's existing relational capital may limit how much a firm is influenced by proximate firms.…”
Section: Resultsmentioning
confidence: 99%
“…To determine whether a patent is related to the battery system, we employed the definitions provided by the World Intellectual Property Organization through the International Patent Classification (IPC) system. The use of IPC for measuring technological knowledge has been widely used in previous research (Borgstedt, Neyer, & Schewe, ; Mawdsley & Somaya, ; Wu & Mathews, ). We manually tracked and read the definitions of each patent's IPC subclasses to determine their relevance to the battery system.…”
Section: Methodsmentioning
confidence: 99%
“…For example, we show that patterns of work allocation to suppliers can impact their interchangeability and, as a result, the costs of contracting. Our results then help explicate heterogeneous sourcing strategies and demonstrate how the configuration of supplier relationships impacts contracting and governance (Argyres et al, 2020;Chatterji et al, 2019;Mawdsley & Somaya, 2018;Moeen et al, 2013;Sako et al, 2016).…”
Section: Theoretical Implicationsmentioning
confidence: 80%
“…Relational capital is not reducible to individual employees. Rather, supplier firms can use it across multiple transactions (Chatain & Zemsky, 2007;Mawdsley & Somaya, 2018).…”
Section: Supplier Employee Mobility Social Capital and Make-and-bmentioning
confidence: 99%
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