Democratic Potentials of Citizens' Media Practices

Vatikiotis, Pantelis

doi:10.4135/9781452275017.n3

Cited by 1 publication

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“…Effective communications for sustainable development may refer to the communications that incorporate education, conversations, dialogues or active participation of both beneficiaries and benefactors [15,16] to improve people's knowledge, level of self-confidence and sensitivity to others' choices of sustainable actions [5,7,13]. Alongside this, effective media may denote media that people simultaneously can access for information, education and exchange of views and news, and in which they can participate as planners, producers and performers [17][18][19].…”

Section: Introductionmentioning

confidence: 99%

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Communicating Sustainability: Using Community Media to Influence Rural People’s Intention to Adopt Sustainable Behaviour

Shahzalal

Hassan²

2019

Sustainability

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Sustainable development is a big challenge for developing countries, due to lack of effective communication about sustainability to the rural population. This paper aims at building a theoretically and statistically sound model to communicate sustainability more effectively in rural areas in order to achieve sustainable development. To this end, the constructs and items of the hypothesised model are identified, based on a focus group discussion and backed by the literature reviewed. Both partial least squares and covariance-based structural equation modelling approaches were used to test the hypotheses and validate the model against multiple indices after analysing survey data collected from 300 community radio listeners in Bangladesh. It was found that the unique media characteristics of community radio positively increased the acceptability of sustainability communications, which in turn affects the behavioural determinants (popular theory: attitudes, self-efficacy belief and social norms) and changed the intention to adopt sustainable behaviour. Example cases from around the world also support the statistically sound model. The paper also provides implications and directions for future research.

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Section: Introductionmentioning

confidence: 99%

“…Community radio (CR) is an effective medium for communication [17,[19][20][21]. It is a small-sized radio station owned and managed by a community or its representative to be heard and informed and become more decisive agent regarding any contextual issues for its own sake [7].…”

Section: Introductionmentioning

confidence: 99%

Communicating Sustainability: Using Community Media to Influence Rural People’s Intention to Adopt Sustainable Behaviour

Shahzalal

Hassan²

2019

Sustainability

View full text Add to dashboard Cite

show abstract

Democratic Potentials of Citizens' Media Practices

Cited by 1 publication

References 0 publications

Communicating Sustainability: Using Community Media to Influence Rural People’s Intention to Adopt Sustainable Behaviour

Communicating Sustainability: Using Community Media to Influence Rural People’s Intention to Adopt Sustainable Behaviour

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