Demographic Characteristics and Business Performance: Evidence in Women Entrepreneurs

Abstract

The existence of women entrepreneurs in the industrial world today deserves to be maintained and improved. There are several benefits of women becoming entrepreneurs, namely creating jobs, encouraging economic growth and increasing social welfare. The existence of women entrepreneurs will continue to be maintained if women entrepreneurs are able to achieve good business performance. One of the factors that influence the business performance of women entrepreneurs is demographic characteristics. The purpose of this study was to analyze the effect of demographic characteristics consisting of age, business age, income and education level on the business performance of women entrepreneurs. The focus of this research is women entrepreneurs in West Sumatra. Data were collected using a questionnaire. This research uses multiple linear regression analysis technique. The results showed that age, business age and education level had a significant positive effect on the business performance of women entrepreneurs. Based on the results of the study, it can be concluded that business performance is formed from the process and time and also matures the age and level of education of the women entrepreneurs.