Demographic Characteristics and the Attraction to Facilities in Shopping Malls: A Case of Ibadan, Nigeria

Abstract

The paper aimed at determining the demographic features of customers in shopping mall that are prone to be attracted by facilities in the malls. The five shopping malls in Ibadan, Nigeria were studied. The research which is a cross-sectional survey adopted the intercept approach to customers resulting to the distribution of 143, 126, 127, 145 and 126 shoppers of the respective malls. A response rate of over 80% was attained and data collected was analysed using the weighted mean and confirmation test on the significance of result was achieved using the Chi-Square test of significance at 95% confidence level. Out of the four demographic features studied, it was discovered that only gender had significant result as females were more likely to be attracted to facilities provided in shopping malls than their male counterpart. The researchers hereby advocated gender sensitivity in erecting facilities in malls as that might enhance patronage.