Demographic Influences on E-Payment Services

Abstract

This study investigated customers' preferences of payment systems and the influence of demography on the attitude of customers towards e-payment services. Survey responses were received from 558 bank customers. The t-test and the analysis of variance were employed to examine the differences in perception of security, ICT literacy, customer satisfaction, and the use of e-payment services based on customers' age, gender, and the level of education. The findings revealed no significant differences between the male and female customers in the use of e-payment services. However, the male customers had higher ICT skills, yet perceived e-payment services less secured. Moreover, there were no significant differences in satisfaction and e-payment use, though, customers with higher level of education felt less secured using the services. Also, whereas the older customers were more satisfied with e-payment services, the younger customers had more ICT skills and use the services much more. These findings are necessary for formulating strategies for marketing e-payment services.

Factors Affecting Millennials and Gen Z Preferences in Using Cashless Payment Systems in DKI Jakarta

“…The data analysis technique used in this research is multiple linear regression. Multiple linear regression is used to estimate the relationship between two or more independent variables and one dependent variable [33]. The dummy variable will be used in this research to represent the generation variable.…”