Demographics of mass market consumers

Wood, Leonard A.

doi:10.1007/bf02683743

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Growth In Book Usage and Expenditures: 1985-19951

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1989

1997

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“…More new titles were released (on average, 128 new books were published every day of the week, including holidays) during that eleven-year period of time than in the entire history of this nation (Peters, 1992); and sales tallies reached historic levels, challenging theories regarding the relative consistency of book consumption in this nation (Noble, 1992;Tebbel, 1987;Wood, 1987;Radway, 1987). Backlist titles hovered somewhere between the 1.1 and 1.5 million mark, and the industry witnessed a major transformation in the existing retail channels of distribution.…”

Section: Growth In Book Usage and Expenditures: 1985-1995mentioning

confidence: 99%