Demystifying Oxbridge: a qualitative video analysis of information sharing strategies by student vloggers for prospective applicants

Hirst, Lindsay

doi:10.1080/01425692.2022.2092448

British Journal of Sociology of Education

2022

DOI: 10.1080/01425692.2022.2092448

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Demystifying Oxbridge: a qualitative video analysis of information sharing strategies by student vloggers for prospective applicants

Lindsay Hirst

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2024

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Cited by 3 publications

References 81 publications

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#Studytalk in marketised higher education: student influencers as emerging support providers

Raaper,

Hardey,

Aad

2024

Studies in Higher Education

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Within the marketised higher education context, where traditional support systems are strained, student influencers on platforms like TikTok, Instagram, and YouTube have emerged as unexpected providers of academic and emotional support for their peers. Utilising a Foucauldian framework and drawing on 13 in-depth interviews with UK-based #studytalk creators, this study investigates the construction of student influencer subjectivity and their strategies for navigating this complex space. Findings reveal how these individuals leverage their success as academically high-achieving students and digital acumen to build legitimacy, negotiate ethical boundaries within the influencer market, and even resist the pervasive toxicity of certain study cultures. We show that these students do not just thrive to be influencers, but they engage with forms of ethical reflection to set certain parameters for their practice. Through this analysis, we contribute to a nuanced understanding of how students negotiate support and self-making in a marketised context while offering theoretical insights into the subjectification processes within the burgeoning influencer economy. By doing so, the article extends the dominant scholarly understandings of student support that often position support provision as the domain of universities. Instead, the findings show that students themselves are highly resourceful for developing and delivering peer support, and their practices intersect with wider student and youth experiences in digital age.

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#Studytalk in marketised higher education: student influencers as emerging support providers

Raaper,

Hardey,

Aad

2024

Studies in Higher Education

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Negotiating authenticity: experiences of student influencers on social media

Raaper,

Hardey,

Tiidenberg

et al. 2024

Journal of Youth Studies

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Social Media as a Lens into Careers During a Changing World of Work

Corvite,

Hui

2024

Proc. ACM Hum.-Comput. Interact.

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People share and encounter a range of posts on social media that depict different career experiences, such as one's successes or failures. In a continually shifting world of work, observing others' job experiences can be useful for navigating one's own career journey. The present study applies the possible selves theory to understand how viewing people's career experiences on social media might affect viewers' career-related expectations, hopes, and fears. From semi-structured interviews with 19 social media users with different career experiences, this study found that social media posts may facilitate functions of possible selves by 1) increasing people's awareness of new and diverse career paths and 2) motivating people in planning and preparing for a desired possible self. Across these functions, we found that videos were particularly beneficial for uncovering and learning about life in a career and that observing others' career experiences online often evoked social comparison. Through an affordances lens, findings also indicate that social media affordances of visibility and persistence were particularly relevant in developing and assessing career-related possible selves and sometimes strategically managed through leveraging platform algorithms. This paper brings forth empirical contributions to the possible selves theory in the digital age and highlights the significance of social media mechanisms for possible selves. This paper also provides design implications for social media platforms and recommendations for potential career counseling and mentoring strategies that may be useful for individuals navigating and exploring career possibilities.

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Demystifying Oxbridge: a qualitative video analysis of information sharing strategies by student vloggers for prospective applicants

Cited by 3 publications

References 81 publications

#Studytalk in marketised higher education: student influencers as emerging support providers

#Studytalk in marketised higher education: student influencers as emerging support providers

Negotiating authenticity: experiences of student influencers on social media

Social Media as a Lens into Careers During a Changing World of Work

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