In view of the decision‐making problem that the alternatives actively participate in the decision‐making process and present competitive behavior, this paper proposes a new type of aggregation operator called the competitive behavior induced ordered weighted averaging (CB‐IOWA) operator. The primary characteristic of the CB‐IOWA operator is that the alternative is permitted to highlight its competitive advantage through the order‐inducing variables and the weighting vector. A method is introduced to determine the final weighting vector based on the weights provided by different alternatives that can reflect their competitive advantages. The final weights are calculated by maximizing the closeness degree between the final weights and the ones provided the alternatives. The main properties of the CB‐IOWA operator are discussed, such as commutativity, boundness, and monotonicity under certain condition. Finally, an application example regarding the competitive development of the economy‐environment of four cities in China is provided to illustrate the usage of the CB‐IOWA operator. The validity of the operator is checked by comparison with the weighted arithmetic averaging operator representing noncompetitive behavior.