AWTRACT This article discusses the interpersonal motivations associated with different levels of self-esteem. Although self-esteem literally refers to an intrapsychic attitude, we propose that self-esteem scales often measure a selfpresentational orientation. High self-esteem scores associated with a tendency to present oneself in a self-enhancing fashion that is characterized by willingness to accept risks, focus on outstandingly good qualities, strategic ploys, and calling attention to self. Low self-esteem scores are associated with a tendency to present oneself in a self-protective fashion that is characterized by unwillingness to accept risks, focus on avoiding outstandingly bad qualities, avoidance of many strategic ploys, and reluctance to draw attention to self, Considerable evidence shows that most people rate themselves as above average on self-esteem scales; relatively few people score below any self-esteem scale's conceptual midpoint. Review of past literature yields the following conclusions: (a) Low scores on self-esteem scales arc typically the result of neutral and intermediate rather than selfderogatory responses to scale items; (b) behavioral correlates of measured self-esteem sometimes depend on self-presentational variables such as audience presence; and (c) many past findings with self-esteem scales may be interpretable in self-presentational terms.The term self-esteem denotes an intrapsychic structure: an attitude about the self. Numerous scales have been designed to measure this cognition (e.g., Coopersmith). ' Ib predict behavior on this basis, it is necessary to argue we thank Jonathon Brown, Brett Rlham, and Williani B. Swann, Jr., for comments on an earlier draft of this article. Address correspondence to Roy F. Baumister, Department of Psychology, Case Western Reserve University, Cleveland, OH 44106. Journafofpcrsonafity 57:3, September 1989. Copyright 0 1989 by Duke University press. CCC 0022-3506/89/%1.50Self-Esteem and Self-Presentation 549 self-esteem. Empirical evidence does not fully support that view, however, for although people with high self-esteem are indeed generally more confident than those with low self-esteem, there is nothing approaching a general tendency for those with high self-esteem to perform better (Brockner & Hulton, 1978;Campbell & Fairey, 1985).Apart from these limited areas, a purely intrapsychic construct of selfesteem seemingly offers little basis for predicting and interpreting behavior. If some interpersonally motivational aspects are added, however, self-esteem theory can predict a wider range of behaviors.The interpersonal side of self-esteem is implicated in evidence that self-esteem interacts with publicness in determining behavior. Public circumstances are defined by the presence (or awareness) of others, so they clearly raise interpersonal motives that may be absent in private settings. In particular, manipulations of publicness are generally understood to raise self-presentational motivations (Baumeister, 1982a;Schlenker, 1980; Tedeschi, 1981 ). T...