2012
DOI: 10.1007/s35146-012-0363-9
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Der Modulare Ottomotorbaukasten von Volkswagen

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Cited by 7 publications
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“…Modular design of cars is therefore of strategic importance: To enable the configuration of many different end products but still allowing economies of scale in development, engineering, purchasing, and manufacturing. Volkswagen's MQB platform is one of the main product platforms (Ru¨cker, Jaenicke, & Hofer, 2014;Szengel, Middendorf, Mo¨ller, & Bennecke, 2012). This has required an investment of several billions of Euros, and it is considered one of the best examples of modular design not only from an engineering point of view but also from a cost management and marketing perspective.…”
Section: Discussionmentioning
confidence: 99%
“…Modular design of cars is therefore of strategic importance: To enable the configuration of many different end products but still allowing economies of scale in development, engineering, purchasing, and manufacturing. Volkswagen's MQB platform is one of the main product platforms (Ru¨cker, Jaenicke, & Hofer, 2014;Szengel, Middendorf, Mo¨ller, & Bennecke, 2012). This has required an investment of several billions of Euros, and it is considered one of the best examples of modular design not only from an engineering point of view but also from a cost management and marketing perspective.…”
Section: Discussionmentioning
confidence: 99%