2020
DOI: 10.1007/978-3-658-29754-1_2
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Der mündige Verbraucher: ein unverstandenes Leitbild?

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Cited by 4 publications
(2 citation statements)
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“…This model is widely criticised to bypass reality, in posing idealistic rather than realistic expectations of competences and capacities on consumers. It also overestimates that relevant information is available and accessible for all consumers [28]. An alternative to this idealistic model is brought forward by Micklitz who proposes a dynamic consumer model, made up of three overlapping consumer types (the triad model ), consisting of responsible, confident and vulnerable consumers [18].…”
Section: Consumer Modelsmentioning
confidence: 99%
See 1 more Smart Citation
“…This model is widely criticised to bypass reality, in posing idealistic rather than realistic expectations of competences and capacities on consumers. It also overestimates that relevant information is available and accessible for all consumers [28]. An alternative to this idealistic model is brought forward by Micklitz who proposes a dynamic consumer model, made up of three overlapping consumer types (the triad model ), consisting of responsible, confident and vulnerable consumers [18].…”
Section: Consumer Modelsmentioning
confidence: 99%
“…An alternative to this idealistic model is brought forward by Micklitz who proposes a dynamic consumer model, made up of three overlapping consumer types (the triad model ), consisting of responsible, confident and vulnerable consumers [18]. Each type represents a set of behavioural patterns that characterise strengths and weaknesses and allows an internal differentiation, aiming for tailored support for each type, protecting the weaker, without patronising the stronger consumers [18,28]. The responsible consumer is close to the ideal consumer also applied in EU law, but acknowledging that consumers only have limited cognitive capacities.…”
Section: Consumer Modelsmentioning
confidence: 99%