Online identification is a common problem but so far resolved unsatisfactorily, as consumers cannot fully control how much data they share and with whom. Self-Sovereign Identity (SSI) technology promises to help by making use of decentralized data repositories as well as advanced cryptographic algorithms and protocols. This paper examines the effects of SSIs on responsible, confident, and vulnerable consumers in order to develop the missing understanding of consumer needs in SSI adoption and define preconditions and necessary considerations for the development of SSI-based platforms and applications.1. Can SSI solve the problem of easy and user-centric identification online? 2. Is this solution available and advantageous for all consumers, or does it differ, depending on the consumer type?