Elaborating on M. Pavon, J. Math. Phys. 40 (1999), 5565-5577, we develop a simplified version of a variational principle within Nelson stochastic mechanics that produces the von Neumann wave packet reduction after a position measurement. This stochastic control problem parallels, with a different kinematics, the problem of the Schrödinger bridge. This gives a profound meaning to what was observed by Schrödinger in 1931 concerning Schrödinger bridges: "Merkwürdige Analogien zur Quantenmechanik, die mir sehr des Hindenkens wert erscheinen".